ADVERTISING RATE CARD
EFFECTIVE 10/30/00

 
RATES
 1x
 2x
  4x
 
Full Page 4-Color
$4,200
     $3,850per ad
     $3,650per ad
Full Page B&W
 3,100
2,850
2,700
1/2 Page 4-Color
2,650
2,450
2,300
1/2 Page B&W
1,850
1,700
1,600
1/4 Page B&W (only)
1,100
1,050
950
Cover 2*, Pages 3*, 5, 7 & 8 4-Color
5,050
4,700
4,400
Cover 3*, Pages 4 & 6 4-Color
4,650
4,350
4,100
Cover 4 4-Color
5,800
5,450
5,100
Spread 4-Color
7,650
7,150
6,700
Spread B&W
5,600
5,300
4,900
Jumbo (1/2 Horizontal Spread) 4-Color
4,200
3,850
3,650
Jumbo (1/2 Horizontal Spread) B&W
3,100
2,850
2,700

 
·
No charge for bleed.
·
Front Cover 1 is also page 1 of book.
·
1/4 Page Ads are only available in Black-and-White.
·
Rates, dimensions and mechanicals for gatefolds and 
·
PMS 5th colors are available upon request. Prices are other specialty orders are available upon request.
  custom quoted.
·
Standard discount of 15% to recognized agencies 
·
Standard printer's magenta, cyan and yellow are only.
  available for 2-color process. Prices are custom 
·
To collect agency commission, payment in full must be
quoted. made within 30 days of invoice date.

ISSUE AND CLOSING DATES  
 
ISSUE NUMBER
AND MONTH
SPACE
RESERVATIONS DUE
AD
MATERIALS DUE
#92 January '03
October 14
October 25
#93 April '03
January 20
January 31
#94 July '03
April 21
May 2
#95 October '03
July 21
August 1
#96 January '04
October 20
October 31
#97 April '04
January 19
January 30
#98 July '04
April 19
April 30
#99 October '04
July 19
July 30
#100 January '05
October 18
October 29

PAYMENT & DELIVERY OF ARTWORK & INSERTION ORDERS
 
Payment is due on the respective space reservation due date for all first and one-time insertions. Payment for subsequent
multiple insertions is due thirty days from publication date. Invoices are rendered at date of publication. Make checks payable
to Cinefex in U.S. Dollars only. Foreign checks must be written on a bank that has a U.S. affiliate and must have your bank's
international routing number imprinted on them.

Send payment and advertising materials to:

By mail:
Cinefex, P.O. Box 20027, Riverside, California 92516.

By delivery (weekdays only):
Cinefex, 1860 Chicago Avenue, Suite i-13, Riverside, California 92507. Telephone (909) 781-1917.

Send insertion orders and ad contracts to: 
Cinefex, 79 Daily Drive #309, Camarillo, California 93010. Telephone (805) 383-0800  Fax (805) 383-0803.

For further information call Bill Lindsay or Janice Lindsay at (805) 383-0800 or fax to (805) 383-0803 or e-mail: advertising@cinefex.com

AD ART MATERIAL SUBMISSION REQUIREMENTS
 
GENERAL SPECIFICATIONS:
 
·
All ad materials are to be provided by Advertiser.
·
Artwork is accepted in specified sizes only no reductions or enlargements.
·
Ads laid out upside down or sideways are not accepted.
·
For bleed ads, provide a minimum 1/4"(6.35 mm) bleed beyond trim dimensions on all 4 sides.
·
For bleed ads, allow 1/4"(6.35 mm) margin inside trim dimension for live area (vital advertising material and
copy).
·
*Covers 2 & 3, and page 3 should have live area reduced an extra 5/16"(7.94 mm) on gutter side of ad to
compensate for encroachment of binding.
·
For bleed ads, solid background borders (framed around full page and spread ads) should extend inside the 
trim lines a minimum of 1/2"(12.7 mm).
·
Cinefex is printed in 4-color process on Heidelberg and Komori sheet fed presses.
·
Paper Stock: Cover: 100# Garda Silk. Pages: 70# Garda Silk.
·
Binding Method: Perfect-bound.
·
Printing Color Sequence: Black, Cyan, Magenta, Yellow and 5th color (if any).
·
Screens ranging from 133 to 200 lines are accepted. (Cinefex articles use 200-line screens.) 150 is
recommended for black-and-white ad screens.
·
Confirm that your "DPI" is high enough to correspond to the printing "line screen" you desire.As a rule of thumb,
your "DPI" value should be at least 2 times the "line screen" value for best results. Minimum resolution for color
images or halftones should be 300 DPI. Line art bitmap images should be 1200 DPI for optimum quality.
·
Traditional screen angles preferred: Black 45°, Cyan 15°/105°, Magenta 75°, Yellow 90°.
·
Gain: 10-15% overall. (Please compensate dot gain in your negatives or files and specify if your proof has
compensated for gain.)
·
Maximum Density is 300% for solid backgrounds, shadow areas of photos and darkest areas.
·
Please caution that dark, dense and finely detailed artwork is difficult to print without loss of detail, so please
lessen density in these areas to compensate.
·
If you choose to print dark backgrounds behind your artwork, the entire ad (including photos) will tend to print
darker in order to have your background print solid.
·
For 4-color ads, we recommend that any black sections (especially large black backgrounds) be done using a
4-color black.
·
Formula for optimal 4-color black: Black 100%, Cyan 60%, Magenta 40%, Yellow 40%.
·
Advertising material is submitted by the Advertiser and accepted by the Publisher with the understanding that
the material will perform satisfactorily with no intervention required on the part of the Publisher or its printer. If
supplied advertising material does not meet the criteria described in these specifications or requires intervention
or handwork to prepare the materials for press, the Advertiser will be notified and, when it is agreed to proceed,
be billed for all costs incurred by the Publisher. Service work will be charged at the rate of $75.00 per hour and
is non-discountable and non-commissionable.
·
Pantone colors must be in CMYK mode and 5th color in spot color mode.
·
All images/scans must be in CMYK mode.
·
Artwork must be trapped. Traps between colors to be .003, with black (or darkest color) .004.
·
Cinefex specifications in general conform to SWOP guidelines. View those specifications online at
www.swop.org.

 
FILM SUBMISSION SPECIFICATIONS:
 
·
The following ad materials are accepted:
·
4 - Color: Negative film, fully composed, right reading, emulsion side down. An exact color proof
generated directly from the supplied film is required for all color submissions. Ads received without proofs
will be proofed by the Publisher and billed to the Advertiser.
·
Black-and-White:  Line art is accepted on high-resolution laser "scanning quality" print for
Black-and-White ads containing no halftone material. Black-and-White ads containing halftone material
should be fully composed into a single negative (right reading and emulsion side down) and accompanied by 
a velox, stat or high-resoultion laser proof (no ink jet type prints).
·
Full page and spread ads should include crop marks outside image area to indicate (by extension) the corners of
trimmed pages.
·
For bleed ads, keep cropmarks, registration marks and color key bars outside the bleed area.
·
All supplied film and line art copy will be copy-dotted (digitally scanned) for CTP (computer to plate) processing.
·
Ads must be accompanied by a typed sheet with the following information: Advertiser's company name, agency's
name if applicable, contact person's name and phone number and issue ad will appear in.

 
DIGITAL SUBMISSION SPECIFICATIONS AND FEES:
 
·
Media Accepted:
·
FTP ­ Please see Electronic Submission Instructions below.
·
Mac or PC formatted Zip disk, Jaz disk, MO and CD.
·
Please include a self addressed mailing envelope if you wish your Jaz or Zip disk returned.
·
Data Formats Accepted:
·
QuarkXPress, PageMaker, InDesign, Photoshop, Illustrator and Freehand.  PostScript  (Please call for
  instructions) and PDF (Please see Electronic Submission Instructions below) also accepted.
·
Element Formats Accepted:
·
Provide all images/scans support files in TIFF, DCS, and/or EPS.
·
Provide all printer and screen fonts in PostScript Type 1 and/or PostScript Type 3.
·
Provide all logos/artwork in EPS (Encapsulated PostScript).
·
Desktop Instructions:
·
No compressed files (JPEG, LZW) or RGB images accepted.
·
Use stylized fonts and do not apply style attributes to basic fonts
·
All elements must be placed at 100% size.
·
Avoid rotation and cropping of images in layout program.
·
Do not nest EPS files in other EPS files.
·
Supply Quark "Collect for Output" or similar reports.
·
Media Labeling Requirements:
·
Ads must be accompanied by  the following information: Advertiser's company name, agency's name
  if applicable, contact person's name and phone number, issue ad will appear in, ad size, color or B&W,
  file name, program file was created in (include version), name of corresponding art/graphic or photo
  files (plus creation program and version) and list of fonts used.
·
Digital Proofs:
·
Provide current high resolution proof for each page (file) @ 100% size.
·
The Following digital processing fees apply each time new ad art is submitted on disk or electronically:
 
Full Page
4-Color
$200
Full Page
B&W
75
1/2 Page
4-Color
120
1/2 Page
B&W
50
1/4 Page
B&W
50
Spread
4-Color
325
Spread
B&W
110
Jumbo
4-Color
240
Jumbo
B&W
100
PMS 5th-color  
Prices Custom Quoted
 
   
·
The above fees along with any additional service work charges are due and payable with advertisement insertion
rate charges, and, in no case, less than 30 days after publication. Digital processing fees and service charges are
non-discountable and non-commissionable.

ELECTRONIC SUBMISSION INSTRUCTIONS:
 
·
FTP Submission (Primary Option):
·
FTP URL:   http://www.valleyprintersinc.com/index.php?section=customersupport&page=ftpcinefex
username:
  cinefexads      password:  ads
·
NOTE: DO NOT PLACE AD ART FILES IN THE X-COPIED FOLDER.
·
Mac FTP Instructions
·
PC FTP Instructions
·
Email Submission (Secondary Option):
·
Email PDF to: ppence@valleyprintersinc.com and Cc prepress@valleyprintersinc.com
·
Proofs and Media Labeling Requirements:
·
Send proofs and Media Labeling Requirements to Paul Pence at Valley Printers, Inc. (See Fax, Email and Address below).
·
Any questions please call:
Paul Pence - Customer Service Representative: (909) 682-5539x48, Fax (909) 686-4930, ppence@valleyprintersinc.com
Dean Kenan - PrePress Manager: (909) 682-5539x34, dkenan@valleyprintersinc.com
Valley Printers, Inc.
2180 Iowa Ave.
Riverside, CA 92507
Fax (909) 686-4930
http://www.valleyprintersinc.com

   
*
Covers 2 & 3, and page 3 should have live area reduced an extra 5/16"(7.94 mm) on gutter side of ad to 
compensate for encroachment of binding.

 
TERMS AND CONDITIONS
 
A. All ad materials are to be provided by advertiser as per specificationson this Cinefex Advertising Rate Card.

B. Payment is due on the respective space reservation due date for all first- and one-time insertions. Payment for subsequent multiple insertions is due thirty days from publication date. To collect commission, Agencies must make payments in full, within 30 days of invoice date. Rates are payable in U.S. funds only. 

C. Digital processing fees and production work charges incurred on behalf of advertiser in the preparation of advertising material will be billed to the advertiser and due as above. Production work charges are non-commissionable and non-discountable. 

D. Orders which contain incorrect rates or conditions will be insertedand charged for at regular schedule of rates. Such errors will be regarded only as clerical. 

E. Advertisers and their agencies are jointly and severally liable for payment on ads placed through an agency. All terms and conditions of this contract apply to agencies regardless of contrary provisions in ad insertion forms used by agencies. Advertisers and their Agencies agree to pay all reasonable collection costs, including attorney fees, should Publisher be required to file suit for recovery of payments per terms of this contract. 

F. All accounts over 30 days past due will be charged a 1.5% monthly service charge on their outstanding balance. 

G. The publisher reserves the right to give better position than specified in Advertiser's order at no increase in rate. 

H. The Publisher shall not be bound to requests for special positionsother than covers, premium pages 3, 4, 5, 6, 7, or 8; and has the right to determine actual position. 

I. Any attempt to simulate the publication's format is not permitted. The publisher reserves the right to place the word "advertisement"with copy which, in the publisher's opinion, resembles editorial material. 

 

J. Multiple insertions will run consecutively, unless otherwise agreed in writing between Publisher and Advertiser.

K. All ad cancellations must be received in writing (verbal cancellations are not accepted) and none may be considered executed unless acknowledged by the Publisher. Cancellation of ads is not accepted after the respective space reservation deadline (as stated on the current Cinefex rate card, 2 months prior to publication). All ad cancellations received in writing after the closing deadline will be billed in full. Cancellation of any part of ad contract voids all frequency rate, special discount and preferred position protection and subjects advertiser to short rate charges equal to the difference between contracted rate and earned rate. Orders for covers, premium pages 3, 4, 5, 6, 7, or 8 and special units; and specified positions are non-cancellableafter 90 days prior to the stated space reservation deadlineof issue. 

L. Publisher reserves the right to repeat the previous ad when change of copy is not received or instruction to run an earlier ad is not given by the respective stated ad materials deadline on this rate card. Publisher further reserves the right to reject any ad at any time, even if it has been published previously. 

M. Advertisements not received by the stated ad materials deadlinewill not be entitled to the privilege of approval or revision by the advertiser or its agency. 

N. The publisher cannot be held responsible for the quality of reproductionwhen specifications are not adhered to, an approved proof is not provided, or when material arrives after the stated ad materials deadline. 

O. Under no circumstances shall publisher be liable for any indirect, special or consequential damages (including, without limitation, loss of profit or impairment of goodwill) of any advertiser. 

P. All claims for ad errors must be made within 10 days of publication in which the error first appeared. Credit for errors is limited to the first insertion. Claims for error liability shall not exceed cost of ad within which the error first appeared. No allowance is granted for errors that do not materially affect the value of an advertisement. 

 

Q. The Publisher shall not be liable if for any reason it becomes necessary to omit an advertisement. Advertisements are not guaranteedto run in Cinefex reprints. 

R. Publisher is not liable for failure to perform or delay in performance caused by strikes, accidents, fires, acts of God, or other contingenciesbeyond the publisher's control. 

S. All advertisements are accepted and Published by the Publisher on the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof.

T. Advertiser and its advertising agency shall be responsible, jointly and severally, for all content of advertisements (including text, illustrations, trademarks, tradenames and any other matter) and shall defend, indemnify and hold publisher harmless from and against any loss, expense or other liability, including publisher's actual attorney's fee, resulting from any claims or suits for libel, violation of rights of privacy, plagiarism, copyright infringement, unauthorized use of a person's photograph, name or illustration, liability for use of classified material, and any other claims or suits that may arise out of the publicationof such ad art materials. 

U. All advertising materials submitted become the property ofCinefex. 

V. Publisher will not be held responsible for consequential costs or the damages due to loss or damage of ad art materials. 

W. No conditions printed or otherwise appearing on space orders, billing instructions or copy instructions which conflict with the Publisher's stated policies will be binding on the Publisher. 

X. All parties agree that any ad contract or insertion order shall be executed and performedin the county of Los Angeles, state of California and all disputes arising in connection herewith shall be resolved in the appropriate court in the state of California.